Samer Al Isis (SAI) is a highly regarded visionary in the luxury lifestyle industry, and the founder of SAI Luxury Lifestyle. Born in 1976, SAI’s journey into the world of luxury began at an early age, as he was instilled with a profound appreciation for craftsmanship, quality, design, heritage, and uniqueness by his family. These values have since become the bedrock of his personal and professional ethos.
In terms of his academic credentials, Samer has an admirable background. He holds a Bachelor’s degree in Finance and Accounting, an Executive MBA from Hult International Business School, dual Master’s degrees in Luxury Management from the prestigious SDA Bocconi in Italy and ESSEC in France, and a Postgraduate Diploma in Organizational Leadership from Said Business School, University of Oxford. This comprehensive academic foundation has fine-tuned his analytical capabilities and meticulous attention to detail, facilitating the development of innovative strategies for market evolution.
SAI’s professional journey began in 1999 when he started his career with the esteemed firm DELOITTE, where he gained invaluable experience and honed his financial and managerial skills. Since then, he has amassed an impressive portfolio of successes, holding various leadership positions in different firms across the luxury industry.
Throughout his career, SAI’s passion for luxury has driven him to contribute significantly to the industry across diverse markets. He has held key positions such as Chief Financial Officer (CFO) for Poltrona Frau Group ME, where he showcased his adept financial acumen, and later as the Chief Executive Officer (CEO) for the same organization, where he demonstrated dynamic leadership and strategic vision.
SAI’s professional growth and exposure to world travel broadened and deepened his perspective, opening him up to far-flung cultural influences. This global perspective became a driving force behind his vision of luxury, focusing on the prioritization of individual needs, values, and meaningful experiences, rather than merely financial wealth. Mindful of the world’s recent events and keen on creating a distinctive approach to luxury, he founded SAI Luxury Lifestyle, pooling his dynamic background and experience with European brands that share his passion for luxury, forward-thinking modern design, and uniqueness.
As an ambassador for premium brands, SAI ensures that they not only excel in product quality but also align with his principles of social responsibility and sustainability. SAI Luxury Lifestyle’s approach embodies “Stay Always Individual” (SAI) – an innovative and empathetic approach to interior design that crafts spaces tailored to each individual’s unique style and preferences. With his vast experience, SAI offers expert consulting in the luxury lifestyle sector, guiding clients with warmth and understanding as they embark on their personal luxury journey. His commitment to creating authentic, transformative experiences ensures that every client feels valued and nurtured throughout the design process.
